How to optimize your LinkedIn profile as a freelancer

Imagine you work as a freelancer. How do you refer to the company your work for? Exactly. You refer to yourself. When you work as a freelancer, you are your own brand. You are the skillset, the spokesperson, the hr representative, the product and the service. You encompass the personality behind your output. And in an era where a CV and paper business card doesn’t quite nail it for you any more, you need to work on your personal brand. In this article, Huxley will explain you how to increase your LinkedIn ranking to make you more findable for potential clients. We will provide you with some fun learnings on how to brand yourself as a top freelancer. Feel inspired and discover what best practises you can use in your professional profile!

Optimize your freelance profile with keywords

LinkedIn is not a marketplace for jobs and CV’s any more. It has developed search engine features which are becoming more important as we move forward in time. As with search engines, LinkedIn is key-word focussed and will ‘crawl’ your profile as such. The more keywords you use the better. You can insert them in your title, in your summary and in your skillset that summarizes the skills you use in your freelance job. For example, if you are big data specialist, use the terms, big data and data science in your subtitle. In your summary you use the same words, in addition to other roles you may have had in your career, such as data scientist, big data engineer, bi architect or bi consultant. Let it reoccur throughout your entire profile. To get the most out of your skill rankings, let others endorse you and ask clients for recommendations after successful completion of a project. When clients are satisfied, they will likely happily leave a positive referral.

Align your personal brand on all social channels

Everywhere you go, you leave a trace with keywords, data and interaction. It is important that the social channels you use are aligned to your personal brand. If you use Twitter, mingle in discussions about your expertise, and here we don’t mean the ideal recipe for ‘coq au vin’, except if you’re a chef, but your experience and expertise as a freelancer. 

Share your knowledge

With the internet and social media offering a worldwide platform, you don’t have to be in politics to have a global influence. You are a freelancer for a reason. You have an abundance of skills and expertise that you use on a daily basis and for which your clients contact you. Why not share your knowledge with others on the web? The same rule as the ranking applies here, the more you spread your knowledge about your field of expertise, the higher the chances others will find you for it. It might be a bit of a challenge to just start jotting things down in the open, so you can also choose to start with commenting on, liking, or sharing third party content such as the latest tech trends, your insight on IT developments or offering advice on a developers question. If you want to find out more on how to do this, check out our specially compiled list of LinkedIn influencers’ worth to follow and learn from their example.

Read: ‘The top 10 of most aspirational LinkedIn influencers in tech’

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