Top tips for sales and marketing contractors in Singapore
The pandemic has impacted businesses from various sectors all over the world. Organisations are stepping up their game to evaluate their strategies and long-term goals to ensure that they remain sustainable.
As a result of this, marketing strategy has been more critical than ever to business success - particularly across essential industries like finance, banking, and even tech. In the wake of a global crisis, more businesses are appreciating that marketing is not just a support function – it’s an essential part of business strategy.
What is marketing strategy?
A good marketing strategy should align to any businesses’ strategic priorities. It should take on a long-term, forward-thinking, visionary approach. Try to think of it like overall game plan of any organisation or any business where the fundamental goal is to achieve a sustainable competitive advantage by fully understanding the needs and wants of customers.
Why is strategic marketing essential?
The distinction between “strategic” and “managerial” marketing is used to distinguish two phases - each function having a different goal based on different conceptual tools. Strategic marketing seeks to improve the competitive position of a business, taking account of challenges and opportunities proposed by the competitive environment. On the other hand, managerial marketing is much more tactical and focused on the implementation of specific targets.
Is contracting a viable and sustainable option within this space?
A lot of candidates with marketing experience have been freelancing in positions such as marketing strategy, event marketing, campaign marketing, and even roadshows – most of which have been put on hold due to the pandemic. As a result, candidates are on look-out for short term stints that can match their profile. There are also various aspects within marketing and different paths which can lead you to either a specialist or a generalist role – both of which would depend on your interests and priorities.
Contracting brings about a fear of job security. Many contract stints last around three months to a year, after which the contractor would then restart the job search journey again six months into the role.
Many businesses are beginning to embrace a more cost-effective contract model to employ staff on a shorter-term basis to complete specific projects. This is especially prevalent within this space as most projects that are currently in place now would only require a specialist for a certain period of time. Currently, short-term projects that require marketing specialists spans across burgeoning niches like market automation, digital platforms and various tech and fintech innovations. This is due to the increasing number of innovations that are growing within these spaces, and having a good marketing expert would help in terms of getting your product and solutions out there to your intended audience and consumer group.
In addition, if you are looking for career progression, you have the option to negotiate new terms - especially if you have niche skills that are in high demand. Freelancing within a niche role can hand the power back to the candidate.
Let’s break it down - what are key areas that hiring managers are looking out for?
In sales, hiring managers are typically keen on candidates who have the following attributes:
- Good customer experience – for instance, assisting customers who have complaints
- Well-versed in determining a product's profitability
- Setting goals for staff
- Hiring and training staff
- Good relationship management to work with other departments
For marketing roles, the following attributes may make you more attractive:
- Drafting and formulating marketing plans
- Negotiation skills – for instance, in terms of distribution contracts
- Budgeting and pricing
- Hiring and training staff
- Coordinating with public relations, sales, and product development departments
How should you prepare yourself for the future?
While market conditions n may be uncertain, you can take this time to think about what is within your control and start upskilling.
- Evaluate your options
- If you are not facing growth, do you have alternative options?
- If your contract is up for extension, should you extend or look for a better option?
- If you are in a perm position, and is looking for something flexible, is contracting for you?
- Take courses and upskill
You can also log on to My SkillsFuture Singapore to search for the latest full-time and part-time courses that are available within sales, marketing and technology.
- Enhance your profile
Before you throw yourself into a new job search the first step you need to take is to update your LinkedIn profile and optimise your CV. These platforms carve the first impression you offer to a potential employer. We expanded on theses in our article on “12 steps on writing a successful CV’’, which you can read in full here, and “Five top tips to create an impressive LinkedIn profile” which you can read full here. We also shared in a recent webinar on the ways that contractors are adapting to the new normal.
We can support you
From on-boarding, contract extensions, and to off-boarding, our contracts team will be here to support you. Please reach out to us if you have any concerns or queries during this unprecedented time.
As we navigate through the course of this pandemic, the jobs market is set to evolve. And we want to keep you as informed and up to date as possible. Your respective consultants will offer you a list of options if your contract is coming to an end and we’ll try our best to ensure we are able to extend you where possible.