7 top digital marketing courses and jobs in Singapore

The impact of the pandemic has taken over businesses across all sectors in the world. As such, organisations need to step up their game by evaluating their digital strategies and long-term goals to ensure that they remain sustainable.

As a result of this, having a digital marketing strategy has grown in significant demand especially across essential industries like finance, banking and tech. Once thought to be a mere support-role for any business, digital marketing functions have become highly essential amidst a global crisis.

 

What is digital marketing?

Digital marketing, specifically, refers to the achievement of marketing objectives through the application of digital technologies and media.

A truly omnichannel digital marketing strategy will integrate technology and media across different marketing activities, organising not according to the type of technology, but according to your campaign objective.

 

Different types of marketing technologies include but are not limited to:

  • Company websites
  • Mobile apps
  • Social media company pages
  • Search engines
  • Advertising
  • Email and automation
  • Digital partnerships with other digital companies or agencies

 

However, to be truly successful, one must come up with the right strategy and use a mix of platforms above that caters best to your target audience.

 

What is digital marketing strategy?

A digital marketing strategy is a long-term, forward-looking approach and an overall game plan of any organisation or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.

If you're not devoting enough resources to your digital marketing strategy, or are using an ad-hoc approach with no clearly defined strategies, you would need to bear the consequences of falling behind your competitors.

 

Government support to upskill and retrain local talent

More organisations are recognising the importance of having a clear digital value proposition tailored to their target customer personas. And this can help businesses differentiate their online service encouraging existing and new customers to engage and stay loyal.

This catalysed the need for greater investments within marketing in general, and the government recognises this uptake in interest. As a result, the government launched ‘My SkillsFuture’, a platform where local talent can source for the best courses to get certified. This encourages not only young graduates to upskill, but mid-career professionals to reskill and upgrade themselves with new tools and technologies of today.

Huxley has shortlisted our top seven courses that you can begin to look at to stay ahead of your competitors below:

 

SkillsFuture digital marketing courses in Singapore

  1. Digital Marketing – National University of Singapore

This digital marketing course will assist you in your learning of how to grow business revenue with innovative digital marketing.

This includes:

  • The fundamentals of digital marketing
  • Paid advertising, Facebook and Instagram marketing
  • Search Engine Optimisation (SEO)
  • Google Analytics

 

  1. Integrated Digital Marketing Communication – Singapore Polytechnic

This digital marketing communication course caters to the demand of talent who possess no marketing background, and is seeking a mid-career switch. However, this course can also upskill participants whose job scope has widened to encompass elements of digital marketing and communication as their companies pivot to stay relevant in current market circumstances.

 

  1. Digital Marketing Analytics – Nanyang Technological University

Similar to most courses that allow you to gain knowledge in the fundamentals of digital marketing, this course takes you a step further to understand the application of digital analytics metrics to achieve marketing objectives.

Apart from just learning what Google Analytics can do, this course will help you interpret the main reports in Google Analytics, re‐align your existing marketing strategies and assist you in generating key reports and recommendations for management and stakeholders.

 

  1. Foundation in Digital Marketing – Singapore University of Technology and Design

This digital marketing course will support you to:

  • Understand and map Consumer Decision Journey
  • Understand and create Personas
  • Understand and craft Messaging
  • Understand the fundamentals of a digital marketing budgeting
  • Understand and apply foundational concepts in Search and Display, Social Media, Email Marketing, Analytics and Optimisation
  • Assess business needs and goals to formulate a digital marketing strategy
  • Utilise a structured framework to select and assess digital media to design a strategic digital marketing plan for the organisation

 

  1. Advanced Certificate in Business Digitalisation and Transformation – Singapore Management University

Unlike the above mentioned courses, this advanced digital marketing course will help you understand the concept of smart digital marketing and the relevant technologies required to achieve a superior edge in digital marketing.

This course will discuss what smart digital marketing is, and how it converges with data analytics, artificial intelligence and machine learning which are growing sectors in the tech field today.

 

  1. Digital Marketing Place-and-Train Programme – Nanyang Polytechnic

If you are looking for a short-term stint, this course is a four-month programme, comprising of 10 short courses of 1-2 days duration and an applied project and presentation at the end of the 10 courses. These courses include:

  • Digital Marketing Strategy and Campaign Development
  • Search Engine Optimisation
  • Search Engine Marketing: Hands-on Pay-Per-Click Search Advertising
  • Event Branding & Social Media Marketing
  • Digital Marketing Analytics
  • Data Visualisation for Digital Marketing
  • Crafting Your Digital Stories
  • Digital Newsletter Design
  • Digital Video Production
  • Feature Writing

 

  1. Graduate Diploma in Digital Marketing – Singapore University of Social Sciences

If you are a mid-career marketing professional, business executive, or entrepreneur who wish to acquire professional advancement and deepen your knowledge of contemporary practice within digital marketing, you should join this course as it covers not only the fundamentals, but niche areas such as:

  • Digital Branding
  • Digital Marketing Analytics
  • Platform Strategy
  • Marketing Engineering
  • Search Engine Optimisation
  • Consumer Insights with Google Analytics
  • Social Media Marketing in Practice
  • Content Marketing
  • Mobile Marketing
  • Influencer Marketing
  • Search Engine Marketing
  • Smartphone Filmmaking and Visual Storytelling

 

*BONUS* FREE digital marketing courses in Singapore

Not every digital marketing course qrequires a fee. Below are some platforms and organisations that offer tutorials and e-resources that you can now sign up for free:

 

Digital marketing jobs in Singapore

A shift in mindset is necessary for businesses to transform digitally in order to survive the ongoing Covid-19 pandemic. And this change must come from both employers and employees - the willingness of firms to embrace technology and employees being open to upskilling and adapting to changes.

Top digital marketing jobs in Singapore include:

  • Digital Marketing Executive
  • SEM/SEO Specialists
  • Digital Content Strategists
  • Digital Brand Marketing Specialist
  • Social Media Marketers
  • Digital Project Managers
  • Senior Executive
  • Assistant Manager
  • Digital Marketing Manager
  • Senior Manager
  • Vice President Marketing
  • Chief Marketing Officer

 

Click here for the latest digital marketing jobs in Singapore

 

If you are a professional within or outside of digital marketing who wish to explore the  different career options currently available within digital marketing, please reach out to us via the form below and a dedicated specialist consultant will be in touch with you.

Alternatively, you may also stay up to date with the latest digital marketing news by following us on our LinkedIn page.  If you are looking to get support on hiring, do check out on our specialisms here.

Get in touch

Whether you’re a professional looking for a job or a business seeking highly skilled talent, the team at Huxley are here for you.

www.linkedin.com/username

 

 

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