Marketing and Digital Analytics Lead

Location: Singapore
Salary: competitive
Sectors: Banking IT
Job Type: Permanent
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Marketing and Digital Analytics Lead

  • Innovative Environment
  • Data Driven Organisation
  • Competitive Pay

My client in the Banking sector and they are looking for a Marketing and Digital Analytics Lead for their team. You will be responsible for partnering with Sales & Marketing and Product Heads to accelerate both customer acquisition as well as existing customer engagement. As well as understand and improve performance of both paid and owned channels (e.g. push notification, SMS, email, aggregators, social media advertising, search engine keywords, display media).

Responsibilities:

  • Optimize the entire journey from acquisition to landing to conversion by understanding the interaction between marketing and digital product experiences
  • Develop a rigorous and standardized performance measurement approach, including test versus control setups to quantify incrementality
  • Perform adhoc analytics to understand marketing or product performance
  • Drive development of Tableau-based dashboards to communicate single source of truth and uncover opportunities to accelerate outcomes
  • Instill a disciplined business review process to move to a much more data-driven decision making cadence
  • Contribute to evaluation of external vendors to enhance digital marketing / digital analytics ecosystem
  • Partner with technology to scale/deploy solutions to operationalize findings, e.g. personalization approaches

Technical Skills:

  • Experience in working with or directing large volumes of consumer data in the area of customer analytics
  • Passionate about envisioning and executing against a superior segment-of-one customer experience
  • Experience with all performance marketing approaches across multiple dimensions: SEO, SEM, multi-channel attribution, test-vs-control setups, ROI analysis, media mix modelling, etc.
  • Experience with DMP usage and applications along with look-a-like modelling-based targeting for customer acquisition
  • Experience analyzing campaign measurement methods across all steps in the response funnel
  • Experience in customer journey analytics (e.g. clickstream data) throughout digital properties using both structured and unstructured data
  • Familiarity with Tableau, Adobe Analytics, Salesforce Marketing Cloud a plus
  • Experienced and knowledgeable about the Martech vendor landscape and can advise on build versus buy decisions
  • Understands technical platforms and is fully aware of how to create and drive scalable solutions

Huxley, a trading division of SThree Pte Limited (Registration Number: 200720126E | SThree Pte Limited Licence Number 16S8216 | Huxley Licence Number 53132076J)

Award winner of:

International Recruitment Company of the Year by Recruitment International 2016

Best Client Services by Asia Recruitment Awards 2017

Best Overseas Operation by Global Recruiters 2017

Highly Commended for Best Large Recruitment Business 2017

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