Marketing Mesaurement Analytics Lead

Location: Singapore
Salary: competitive
Sectors: Banking IT
Job Type: Permanent
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Marketing Measurement Analytics Lead

  • Innovative Environment
  • Data Driven Organisation
  • Competitive Pay

My client is in the Banking sector and they are looking for a Marketing Measurement Analytics Lead for their team. The role is expected to work closely with Region & Country Senior Business and Product Managers, the Analytics and Information Management (AIM) Centre of Excellence, Technology and Decision Management seniors to design and conduct marketing experiments and publish the results on ongoing basis.

Responsibilities:

  • Develop marketing measurement strategy and framework with emphasis on tracking impact, and ROI.
  • Define important KPIs to track and measure success of Marketing Campaigns
  • Design and conduct data driven marketing experiments
  • Evaluate the ongoing effectiveness of marketing campaigns to ensure continued improvement and optimization of all marketing channels.
  • Develop Marketing Mix Models to optimize channel spend allocation and provide direction to media partners as needed.
  • Communicate results and recommendations to the senior leadership team on regular basis
  • Explain and train employees on existing and new marketing analytics strategies
  • Lead regular Updates to senior business managers on status and impact of initiatives

Huxley, a trading division of SThree Pte Limited (Registration Number: 200720126E | SThree Pte Limited Licence Number 16S8216 | Huxley Licence Number 53132076J)

Award winner of:

International Recruitment Company of the Year by Recruitment International 2016

Best Client Services by Asia Recruitment Awards 2017

Best Overseas Operation by Global Recruiters 2017

Highly Commended for Best Large Recruitment Business 2017

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