Regional Digital Acquisition Lead

Location: Singapore
Salary: competitive
Job Type: Permanent
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Regional Digital Acquisition Lead

  • Innovative Environment
  • Data Driven Organization
  • Competitive Pay

My client is in the Banking sector and they are looking for a Regional Digital Acquisition Lead for their team. You will Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels. As well as deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey.

Responsibilities:

  • Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
  • Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
  • Lead and execute the test and learn agenda across product, creative, media and digital customer experience across all screen sizes
  • Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
  • Deliver key insights to business partners to continue to grow current and new portfolios
  • Lead a mobile-first approach, and design customer-centric digital sales experiences focused on continuous enhancements of the customer buying/application experience through personalization and optimization
  • Partner with data management platforms, information security teams and decision management teams across teams in Asia and EMEA
  • Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
  • Build relationships with, and leverage key media platforms across Asia and globally

Qualifications:

  • 14+ years hands-on experience in digital performance/growth marketing, Media and Sales
  • Digital sales/e-commerce experience is required
  • Expert knowledge in Digital paid media including PPC, Programmatic, Social and Affiliates/Aggregators
  • Experience leveraging web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalization/testing platforms (Adobe Target, Optimizely)
  • Hands-on experience optimizing funnels (leads, conversion, retargeting, etc.)
  • Strong understanding of Martech/Adtech stacks tools and capabilities necessary to work with big data across the organization. Experience with Adobe Marketing Cloud a plus
  • Demonstrated ability to deliver results that are timely, relevant and effective, and strong people and project management skills
  • Experience managing large and complex projects across multiple countries and time zones
  • Be comfortable with getting into and working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output
  • Exemplary leadership skills to be able to lead, influence and partner with teams across the organization to drive this new strategy and framework

Huxley, a trading division of SThree Pte Limited (Registration Number: 200720126E | SThree Pte Limited Licence Number 16S8216 | Huxley Licence Number 53132076J)

Award winner of:

International Recruitment Company of the Year by Recruitment International 2016

Best Client Services by Asia Recruitment Awards 2017

Best Overseas Operation by Global Recruiters 2017

Highly Commended for Best Large Recruitment Business 2017

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