Salesforce Marketing Cloud Lead

Location: Singapore
Salary: competitive
Job Type: Permanent
Apply for this Job

Salesforce Marketing Cloud Lead

  • Innovative environment
  • Regional exposure
  • Competitive Compensation

My client is an International Bank and they are looking for a Salesforce Marketing Cloud Lead to join their growing team. You will lead adoption of SFMC across sales and marketing organization in the region (APAC, EMEA), act as the subject matter expert of SFMC capabilities, educate users, establish benchmarks, drive best case practices implementation.

Key responsibilities

  • Develop and execute conversion plan for marketing email and SMS communication from legacy system to SFMC.
  • Build content email template in SFMC Content Builder. Work on HTML, CSS, JavaScript and Amp Script to update HTML based emails. Work on Journey Builder, Automation studio and Email Studio.
  • Manage and ensure quality control and governance of the content management agency during day-to-day campaign set up in SFMC. Set up campaign efficiency benchmarks, ensure right measurement and tracking is available for campaigns.
  • Develop and implement test & learn road map to improve channel and campaign efficiency. Set up and conduct A/B and multivariate testing based on targeting, segmentation, offer, and creative.
  • Excellent knowledge of Salesforce Marketing Cloud functionality and architecture, awareness of the wider Salesforce ecosystem.
  • Hands-on experience in Salesforce Marketing Cloud, Journey Builder, Automation studio and Email Studio is required. Experience with front end development languages (HTML, CSS, JavaScript).
  • Adobe Analytics knowledge is a plus.

Huxley, a trading division of SThree Pte Limited (Registration Number: 200720126E | SThree Pte Limited Licence Number 16S8216 | Huxley Licence Number 53132076J)

Award winner of:

International Recruitment Company of the Year by Recruitment International 2016

Best Client Services by Asia Recruitment Awards 2017

Best Overseas Operation by Global Recruiters 2017

Highly Commended for Best Large Recruitment Business 2017

Apply for this Job