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Campaign Analyst

Location: Sydney Salary: competitive
Sector: Banking and Finance Type: Permanent
Through the creation and execution of complex reporting and data extraction methodologies, the position is accountable for ensuring that campaigns are targeted to the customers with the highest propensities ensuring greatest take-up and maximizing revenue. The role is also to provide insights through data analysis to report on the performance of the portfolio.



Requirements;

* Experience in a data analytics or reporting role using SAS
* Well adverse with tools such as SAS, R, Python or SPSS
* Experience with propensity models, Logistic Regression, Decision Trees, Random Forest etc
* Banking or Financial Services experience
* Excellent stakeholder management and influencing skills, coupled with experience working with Marketing, Product and Commercial teams
* Proven experience in applying experimental design including the use of control groups for marketing campaigns
* Proven experience in post campaign / program analysis including the evaluation and quantification of campaign / program uplift

Sthree Australia is acting as an Employment Agency in relation to this vacancy.